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GAMING MARKETING DAYS 2021

Gaming is an interactive and engaging form of entertainment with huge scale and growth potential. Gaming marketing use that phenomenon to generate brand awareness, create image or drive sales. Our online conference is dedicated to this form of communication.

What awaits you during Gaming Marketing Days?
Two days full of knowledge:

  • – Data about gamers
  • – Case studies of non-endemic brands activations
  • – Important trends in gaming sphere
  • – Useful tools and platforms in gaming marketing
Where

Online

When?

20-21 October, 2021

YOU JUST CAN'T MISS THESE INSIGHTFUL DAYS

Get ready and join us in:

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Speakers

Joe Offer

GWI

Joe has been working at GWI for the last 4 years, responsible for building their Gaming client base. He has also helped build GWI’s Gaming offering within their syndicated research product, as well as a dedicated Gaming dataset released this year. Joe works with the world’s leading gaming publishers and esports teams globally, supporting their Research, Sales & Marketing functions.

Tobias Natterer

DDB Germany

Tobias is a German senior copywriter located in Berlin and is currently employed at DDB Germany. Although he studied communication design, he quickly discovered his love for ideation and concepting and kept searching for better ideas. So he did the “BBDO Masterclass” traineeship. 18 month, 4 different cities and one challenge: becoming a copywriter. Since then, Tobias […]

Pierre Acuña

Havas Sports & Entertainment Paris

Pierre has been working at Havas Sports & Entertainment for 8 years. He started as research analyst, then strategic planner and now head of gaming and esport. He truly believse in the power of gaming and esport to gather people and revolutionize the way we interact, we consume, we cheer, we live!
In every campaign he works on, he tries to connect players’ needs with brand purpose in order […]

Fabrice Plazolles

Havas Sports & Entertainment Paris

Fabrice Plazolles is the Creative Director at Havas Sports & Entertainment in Paris. He’s passionate about sports, gaming and entertainment. He loves creating meaningful stories for brands to engage fan all over the world. Under his leadership, Havas Sports & Entertainment has won important new businesses and international recognition winning awards with Puma, Coke, […]

Eugene Zelenyi

FACEIT

Spent 15 yrs in the banking / payment industry before crossing over to esports. Worked for Wells Fargo, Bank of America, Citi Bank in the US. 7 years in business development at Visa Moscow office, last role as Director of Fintech and Strategic partnerships, architected Visa strategy for fintech engagement on the Russian market. Launched two startups in edtech and concierge service […]

Kate Brady

PepsiCo

With over 20-years in marketing and 11+ years with PepsiCo, Kate works across the Global PepsiCo portfolio of brands to identify new and emerging opportunities across publishers, platforms, and tech to better engage with consumers in new and creative ways. Kate is responsible for piloting and scaling new partnerships across the Business Units.  Kate and her team also lead our Global Media […]

Paul Mascali

PepsiCo

Paul Mascali works on the PepsiCo Sports Marketing team leading gaming and esports partnerships. In this role, Paul is responsible for overseeing esports and gaming relationships, developing and executing high impact programming for brands like MTN DEW, Rockstar Energy, Doritos and Mtn Dew Game Fuel and developing the long term esports strategy across the company. […]

Jan Bojko

Twitch

Jan Bojko is the Insights & Measurements Director for APAC at Twitch. Based out of Sydney, he is responsible for driving Twitch’s APAC measurement strategy, collaborating with key clients and agencies on audience education and working with local industry bodies to ensure advertising initiatives reflect consumer behaviour. Prior to joining Twitch, he held the position of Head of Insights & Partner Research […]

Pia Schörner

BMW Group

Pia Schörner is working for BMW since 2007. In her role as Head of Gaming & Sponsoring she leads BMW’s global esports partnerships, marketing communication and events. She focuses on the global esports strategy, helping to raise brand awareness and desirability for the brand BMW amongst the esports community. Previously, Pia was in charge of the entire BMW Motorsport Marketing […]

Monika Dutka

Hochland Poland

Monika Dutka – Brand Manager at Hochland Polska. She has been working for Hochland Polska for 10 years. Initially in the Trade Marketing department, and for 5 years in the Marketing department. Monika is a part of a team dealing with white cheeses (Almette, Kanapkowy, Valbon, Sałatkowe) and is responsible for the brand Hochland Kanapkowy. She is in charge of product development […]

Karolina Kisły

Gameset

Karolina Kisły – Head of Strategy at Gameset. An expert with more than five years of experience in gaming marketing. She managed influencers, event and online projects and took part in pioneering campaigns for non-endemic brands entering the gaming and esports sphere, including Sprite, Old Spice, Orange, Gillette and many others. At Gameset she leads the Sales & Strategy team […]

Piotr Bombol

Gameset

Piotr Bombol – Chief Strategy Officer at Gameset. An economist by education, passionate about video games and esports. First at DDB&tribal Poland he was responsible for the interactive strategy for McDonald’s and T-Mobile Poland and led the social media department. Then at Deloitte Digital Poland he created services on the border of advertising and consulting. Currently at his own […]

Mariusz Gasiewski

Google

Mariusz Gasiewski has been with Google since 2007. He is leading mobile gaming and apps initiatives at Google for Startups Campus in Warsaw, supporting growth of mobile gaming and apps ecosystem in the CEE region. During most of his career was helping some of Google’s biggest clients in Central and Eastern Europe in preparation and implementation of mobile measurement strategies. […]

Karol Sobczak

TikTok

Partnerships Manager at TikTok. Karol helps gaming companies build effective strategies to improve their User Acquisition and their revenue generated on TikTok. He has experience working for other networks as Business Development Manager, supporting various types of advertisers – from ecommerce to branding clients.

Bartosz Pielaszek

Opera GX

Data-driven growth marketer with +830 A/B/n tests run (35% success rate) and +$25.8m media spend across ad networks. Currently running global marketing campaigns at Opera GX – the browser built for gamers. He gained his experience by generating business growth from Y Combinator tech startups, to SMBs, to the Fortune 500 i.e. Booking.com, Nestle and Ladder.io.

to be announced

SCHEDULE

20.10

introduction

20.10.2021 | 12:00 P.m - 12:10 P.m. CET


Introduction

Joe Offer 1080x1080

20.10.2021 | 12:10 P.M - 12:45 P.M. CET

Joe Offer, GWI

Choose your character: Surprising truths about gaming and its players

Piotr Bombol - 1080x1080

20.10.2021 | 12:45 p.m - 01:20 p.m. CET

Piotr Bombol, Gameset

Gamers - your new target group

Mariusz Gasiewski - 1080x1080

20.10.2021 | 01:20 p.m - 01:55 p.m. CET

Mariusz Gąsiewski, Google

Quo vadis mobile gaming. Mobile gaming in 2021 and 2022

break

20.10.2021 | 01:55 p.m - 02:15 p.m. CET


BREAK

Bartosz Pielaszek 500x500

20.10.2021 | 02:15 p.m - 02:50 p.m. CET

Bart Pielaszek, Opera

PewDiePie, pashaBiceps, MrBeast: Running successful influencer campaigns
in gaming

katebrady 1080x1080
Paul Mascali 1080x1080

20.10.2021 | 02:50 p.m. - 03:25 p.m. CET.

Kate Brady, Paul Mascali, Pepsico

Power of Gaming & PepsiCo

Pia Schörner 1080x1080

20.10.2021 | 03:25 P.M. - 04:00 P.M.​ CET

Pia Schoerner, BMW

Case study

21.10

introduction

21.10.2021 | 10:00 a.m. - 10:10 a.m. CET


Introduction

Jan Bojko 1080x1080

21.10.2021 | 10:10 a.m. - 10:45 a.m. CET

Jan Bojko, Twitch

Twitch: A Gaming Odyssey

Karol Sobczak - 1080x1080

21.10.2021 | 10:45 a.m. - 11:20 a.m. CET

Karol Sobczak, Tik Tok

How to Tik Tok in Gaming

Eugene Zelenyi

21.10.2021 | 11:20 a.m. - 11:55 a.m. CET

Eugene Zelenyi, FACEIT

Gaming and Finance: Going in ALL IN for Synergy

break

21.10.2021 | 11:55 a.m. - 12:15 p.m. CET


BREAK

Monika Dutka - 1080x1080
Karolina Kisły - 1080x1080

21.10.2021 | 12:15 p.m - 12:50 p.m. CET

Monika Dutka, Hochland & Karolina Kisły, Gameset

Hochland Kanapkowy: a family brand enters gaming

Tobias Natterer 1080x1080

21.10.2021 | 12:50 p.m - 01:25 p.m. CET

Tobias Natterer, DDB Germany

The Uncensored Library

Pierre Acuña 1080x1080
Fabrice Plazolles 1080x1080

21.10.2021 | 01:25 p.m - 02:00 p.m. CET

Pierre Acuña, Fabrice Plazolles, Havas Sports & Entertainment Paris

How can a video game save life?

SiGN IN NOW!

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,