Pia Schörner is working for BMW since 2007. In her role as Head of Gaming & Sponsoring she leads BMW’s global esports partnerships, marketing communication and events. She focuses on the global esports strategy, helping to raise brand awareness and desirability for the brand BMW amongst the esports community. Previously, Pia was in charge of the entire BMW Motorsport Marketing for several years. During her time at BMW Motorsport she was already responsible for the implementation of BMW SIM Racing, which has now also become an important part of BMW’s esports commitment.