Pierre Acuña

Havas Sports & Entertainment Paris

Pierre has been working at Havas Sports & Entertainment for 8 years
He started as research analyst, then strategic planner and now head of gaming and esport

He truly believse in the power of gaming and esport to gather people and revolutionize the way we interact, we consume, we cheer, we live!
In every campaign he works on, he tries to connect players’ needs with brand purpose in order to create never seen before concepts with a strong ownership for brands.

In 2021, Pierre won 2 Cannes Lions with the activation Undercover Avatar. He also won international awards with a gaming activation for Puma : Puma Music Tour, the first ever live concert in GTAV.