Piotr Bombol – Chief Strategy Officer at Gameset. An economist by education, passionate about video games and esports. First at DDB&tribal Poland he was responsible for the interactive strategy for McDonald’s and T-Mobile Poland and led the social media department. Then at Deloitte Digital Poland he created services on the border of advertising and consulting. Currently at his own Gameset gaming marketing agency, which deals with connecting brands with gaming communities. Author of numerous articles and lectures on the phenomenon of games and their significance for the marketing, research and media industries. Winner of Effie and Cannes Lions awards, as well as juror of the MIXX Awards Poland and Effie Awards Poland.